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Auriga expands experience in Android technologies
14 July 2010
Auriga expands experience in Android technologies

Auriga expands experience in Android technologies


Android is gaining momentum, while iPhone and Windows Mobile are gradually giving ground. Expecting Androids further clear-cut ascendancy, Auriga makes this platform one of the most prominent directions for growth of its mobile development program and is expanding mobile software services offered to customers.

According to the wireless market research conducted by NPD, Android phones took 28% of the smart phone US market in Q1 2010 (note that the research excludes sales to corporations). The market share for Blackberry OS by Research in Motion is 36%, making it the most popular platform, and Apples OS with 21% fell to the third place.

Analysts attribute the strong growth in Android to the fact that devices using Android software are now available on all major U.S. carrier networks including Verizon Wireless, the largest U.S. wireless operator and T-Mobile, while IPhone is only distributed by AT&T.

In winning the latest round of iPhone vs. Droid, PC World reports that Googles OS is the only smartphone OS whose share of sales grew over the previous quarter. The iPhone, in the meantime, is flat, when Windows Mobile, BlackBerry and WebOS quarterly sales shares are falling. According PC Worlds J.R. Raphael, Android will soon catch up to its competitors for total market share if this trend continues.

As numerous reports have noted, Microsoft dated Windows Mobile UI, built on top of the Windows CE kernel, was losing market share and its latest iteration, Windows Mobile 6.5, unveiled underwhelmed the industry in 2009. After reorganization of the companys mobile effort, with new leadership in engineering and marketing, Windows Phone 7 was unveiled in February 2010. It is expected that the market weight of the new Windows Phone will be determinate by the autumn of this year.

Auriga has delivered a number of Android-based projects which caused considerable interest among mobile software experts, and is actively extending the company presence on the mobile market. Auriga market analysts anticipated Android breach, and our customers from the mobile & embedded sector have already benefited from this technology insight and first class delivery provided by Auriga. Mobile solutions, successfully delivered by Auriga range from multi-tier GSM telemetry software to user-friendly mobile mail applications.

Android is a highly attractive platform for both the user and the developer. From the end-user standpoint, this platform offers attractive features such as multitasking, smooth integration with Google online suite, central notification system for social services like Facebook and Twitter, and excellent web browsing capabilities (with supported Flash). From the developers viewpoint, Android as an open-source platform allows customization in almost limitless ways, and has excellent flexibility and innovation potential.

Android is only one of the areas of Aurigas mobile software development expertise. Our engineers create mobile software solutions for a variety of mobile platforms, including iPhone, Windows Mobile, Android, and Linux-based platforms such as Maemo and Moblin. The company has delivered wireless and mobile applications, hosted solutions, client-server solutions for mobile devices ranging from mobile phones, GSM modems, to industry-specific embedded equipment. Auriga provides mobile software development and prototyping services to ISVs and OEMs, based on customers device platform; and offers cross-platform development, R&D and consultancy services regarding choosing target platform and technology for building mobile applications.


About Auriga:

Auriga (www.auriga.com) is a software R&D and IT outsourcing services provider incorporated in the U.S. that has been operating development centers in Russia since 1990. Auriga was the first to focus on satisfying the specific needs of software and hardware high-tech companies as its driving strategy. Included in Global Services 100 list and Top 10 ITO Providers in Central & Eastern Europe sub-lists since 2006, and Global Outsourcing 100 since 2008, Auriga offers a wide range of services covering all aspects of the entire product engineering area and superb expertise in a rich set of knowledge areas from embedded systems and OS internals to enterprise information systems and Web applications. Aurigas client list includes such industry majors and leaders in their segments as IBM, Draeger.



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